AdWords Ads Not Showing

Your Ads Aren’t Showing

Posted onLeave a commentCategoriesAdWords, PPC, SEM

Adwords Optimization & Keyword Diagnosis A lot goes into launching and optimizing an Adwords campaign. We conduct extensive keyword research and build large lists, test ad copy, optimize landing pages and customize our settings to create highly targeted campaigns. In addition to keyword research, SEM or PPC optimization requires the building of negative keyword lists. Read More …

Heatmap Technology Can Save You Thousands in Search Marketing Spend

Posted onLeave a commentCategoriesHeat Map, Landing Pages, PPC, SEM, SEO

Why are they leaving? One of the most important aspects of campaign management is optimization. As a search marketing or pay per click campaign manager part of the job is consistently making tweaks to keywords, ad copy, and yes landing pages in order to improve campaign performance. You can decrease CPCs, improve quality scores and Read More …

search and display marketing campaign tips

Search vs. Display – Which is Right for You

Posted onLeave a commentCategoriesDisplay Ads, Display Marketing, SEM

As a media buyer , I run many different types of ad campaigns for clients. Every vertical or industry requires a degree of specialized marketing strategy; however, you will find that many platforms perform the same regardless of the industry. In my years of Digital Marketing I have found that Display Marketing seldom yields a significant return on investment Read More …