Why is User Experience important? Small business owners spend hundreds to thousands of dollars each month to increase the “traffic” or visitors to their site in hopes of generating more leads or sales. However, all those clicks are wasted when a user visits your site, and bounces immediately.
Bounce rates increase when visitors have an unsatisfactory experience when interacting with your site. A bad user experience can start with poor navigation or site layout. When designing a site, it’s not only important to create something that’s visually appealing, but that’s also easy to navigate.
If a user visits your site, but can’t find what they need quickly, they are more likely to leave your site without converting. Whether it’s your goal to have a visitor fill out a form, submit their email address, or make a purchase, user experience is key to increasing conversion rates.
I often encounter clients who put keyword stuffing at the forefront of strategy. They want links with multiple keywords, pages stuffed with them, and blog posts featuring them. While utilizing keywords is important, it shouldn’t come at the expense of a good user experience (UX).
At I Dream of SEO we provide website UX reports. We will analyze and review your site, then provide you with a list of changes we know will help increase sales and drive conversions.
Running online marketing campaigns? We can add specialized code to your site, which will track and report visitor behavior. We will be able to identify what’s causing visitors to leave your site without converting, and help you make the changes necessary to see better results.
Contact I Dream of SEO today to find out how we can help you provide visitors with a better user experience.