Landing Page Optimization

Posted onLeave a commentCategoriesLanding Pages, Search Engine Optimization, SEO

What’s Wrong With My Landing Page?

“Your landing page is amazing, it’s perfect in every way. There’s nothing you need to change about your pay per click landing page,” is something no SEM expert said (or should say) ever.

Hi, I’m your pay per click advertiser and I’m here to aggravate you all the way to the bank.

I’ve managed pay per click marketing campaigns for small to large businesses in verticals ranging from finance to arboriculture. I won’t say I’ve seen it all, but I’ve seen a lot of it. I know a little bit about what it takes to create a winning landing page, and it might not be (and probably isn’t) what you’re currently using.

Why you messing with my landing page?

When you hand over the PPC reigns to a professional it must come with trust. You must trust that we know what we’re doing and that we have your best interest at heart. After all, you’re not very likely to renew with us if we can’t expand your reach and increase your ROI.

Yet, we often see push back when it comes to editing your landing page. Your landing page is the page your customers land on when they click on a pay per click ad. It can be a page of your website, or a page specifically designed for a pay per click campaign.

Quality Score, what is it and why does it matter?

The first thing we suggest is creating a separate landing page for your marketing campaigns, with no-follow URLs so we keep your search engine optimization chugging along without hiccups from PPC traffic.

Besides keeping your SEO happy, custom landing pages help you achieve your PPC goals. A winning landing page is:

  • Easy to navigate
  • Provides useful relevant information
  • Keeps it simple
  • Has few external links
  • Is SIMPLE
  • Has FEW external links

See where I’m going with this?

The Fewer Links the Better

You’re paying for clicks to your website, why provide the visitor with ways to click away? Imagine throwing money out the window. Not something you’re interested in? Keep links to a minimum on your landing page.

Keep Your Landing Page Simple

If your store offers a variety of products, it’s best to create product groups and then design a page around these groupings. This way we can create a custom ad group for this product type and send visitors to a page where they can shop for exactly what they’re looking for. If you have a sports equipment business for example, you could group your landing pages by product types. You could have one page for camping equipment, one for water sports, etc.

By keeping navigation and your page simple, you improve user experience and make it easier for visitors to turn into customers. Make it easy for your visitors to make a purchase by making the path to the shopping cart quick and easy.

As your PPC experts, I Dream of SEO can help you design a winning landing page. We’ll optimize your existing landing pages, or create brand new ones for you. We work to create campaigns optimized for your landing pages, to increase conversions and help you achieve a high ROI.

Contact us today for a free landing page audit and Pay Per Click management quote.

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