While you took a break from tweaking ad copy and adjusting bids to enjoy the weekend, Google was rolling out an update to Adwords that may significantly impact the ROI of…
Your Business Needs Twitter
It's hard to miss articles about Twitter's troubles, and its decline in usership. If your a marketer you may be considering rethinking your social strategy, but…
The Biggest Mistake Your Web Designer is Making that will Affect your SEO
It's one issue I come across consistently when performing SEO audits. It's a simple fix that starts…
The argument for remarketing is clear – you can’t afford to give up on qualified traffic because it didn’t convert – but how do you optimize and keep the cost…
Which type of content is best suited for your marketing initiatives
When I first started my career in SEO I had a lot of requests for “SEO” articles. Agencies and…
Adwords Optimization & Keyword Diagnosis
A lot goes into launching and optimizing an Adwords campaign. We conduct extensive keyword research and build large lists, test ad copy, optimize landing pages…
You've set up a highly targeted lead generation campaign, but you can't seem to get people to fill out your form.
One of the more frustrating aspects of SEM, is reviewing search…
Why are they leaving?
One of the most important aspects of campaign management is optimization. As a search marketing or pay per click campaign manager part of the job is…
Why is User Experience important? Small business owners spend hundreds to thousands of dollars each month to increase the “traffic” or visitors to their site in hopes of generating more…
As a media buyer , I run many different types of ad campaigns for clients. Every vertical or industry requires a degree of specialized marketing strategy; however, you will find that many platforms…