admin – I Dream of SEO

Search Engine Marketing Just Got More Expensive

AdWords, Google AdWords, SEMFebruary 8, 201713KViews 0Likes 0Comments

While you took a break from tweaking ad copy and adjusting bids to enjoy the weekend, Google was rolling out an update to Adwords that may significantly impact the ROI of your SEM campaigns. Over the weekend Google removed ads from the right side of its desktop search results. Staying ROI positive is tricky enough on AdWords…

Why Businesses Still Need Twitter

Twitter, Twitter AdsFebruary 8, 2017624Views 0Likes 0Comments

Your Business Needs Twitter It's hard to miss articles about Twitter's troubles, and its decline in usership. If your a marketer you may be considering rethinking your social strategy, but to discount Twitter's capabilities would be a mistake. The Trouble Facebook was an easy transition for Myspace users who already knew how to upload pictures and post…

The Biggest Mistake Your Web Designer is Making

User Experience, Web DesignFebruary 8, 2017407Views 0Likes 0Comments

The Biggest Mistake Your Web Designer is Making that will Affect your SEO It's one issue I come across consistently when performing SEO audits. It's a simple fix that starts with your web designer or developer. We often leave the designing and development of our websites to outsourced professionals, then hire or perform SEO once a…

Reduce Remarketing CPAs – Adwords Interest Targeting

RemarketingFebruary 8, 2017352Views 0Likes 0Comments

The argument for remarketing is clear – you can’t afford to give up on qualified traffic because it didn’t convert – but how do you optimize and keep the cost per lead/sale down? If you’ve created a highly targeted Adwords campaign you should be seeing site visits from your target audience, yet many of these visitors…

Long vs Short Form Content and the “SEO” Article

Content, Content MarketingFebruary 8, 2017311Views 0Likes 0Comments

Which type of content is best suited for your marketing initiatives When I first started my career in SEO I had a lot of requests for “SEO” articles. Agencies and business owners weren’t interested in captivating and cultivating an audience, they wanted to be #1 in search. That meant short form (300 to 500 words)…

Your Ads Aren’t Showing

AdWords, PPC, SEMFebruary 8, 2017442Views 0Likes 0Comments

Adwords Optimization & Keyword Diagnosis A lot goes into launching and optimizing an Adwords campaign. We conduct extensive keyword research and build large lists, test ad copy, optimize landing pages and customize our settings to create highly targeted campaigns. In addition to keyword research, SEM or PPC optimization requires the building of negative keyword lists. Campaign…

Funnel Based Marketing

Funnel Based Marketing, PPC, SEMFebruary 8, 2017436Views 0Likes 0Comments

You've set up a highly targeted lead generation campaign, but you can't seem to get people to fill out your form. One of the more frustrating aspects of SEM, is reviewing search terms only to find that people are searching relevant phrases, clicking then bouncing from your landing page without filling out the form. Why are they bouncing? No matter…

Heatmap Technology Can Save You Thousands in Search Marketing Spend

Heat Map, Landing Pages, PPC, SEM, SEOFebruary 8, 2017537Views 0Likes 0Comments

Why are they leaving? One of the most important aspects of campaign management is optimization. As a search marketing or pay per click campaign manager part of the job is consistently making tweaks to keywords, ad copy, and yes landing pages in order to improve campaign performance. You can decrease CPCs, improve quality scores and engage…

Why You Can’t Neglect User Experience for SEO

User Experience, ux, Web DesignFebruary 8, 2017336Views 0Likes 0Comments

Why is User Experience important? Small business owners spend hundreds to thousands of dollars each month to increase the “traffic” or visitors to their site in hopes of generating more leads or sales. However, all those clicks are wasted when a user visits your site, and bounces immediately. Bounce rates increase when visitors have an unsatisfactory…

search and display marketing campaign tips

Search vs. Display – Which is Right for You

Display Ads, Display Marketing, SEMFebruary 8, 2017370Views 0Likes 0Comments

As a media buyer , I run many different types of ad campaigns for clients. Every vertical or industry requires a degree of specialized marketing strategy; however, you will find that many platforms perform the same regardless of the industry. In my years of Digital Marketing I have found that Display Marketing seldom yields a significant return on investment…